{"id":1882,"date":"2026-01-14T14:45:56","date_gmt":"2026-01-14T13:45:56","guid":{"rendered":"https:\/\/donotcallme.be\/marc-frederix-conseil-de-la-publicite\/"},"modified":"2026-03-18T15:16:26","modified_gmt":"2026-03-18T14:16:26","slug":"marc-frederix-conseil-de-la-publicite","status":"publish","type":"post","link":"https:\/\/www.donotcallme.be\/fr\/marc-frederix-conseil-de-la-publicite\/","title":{"rendered":"Marc Frederix \u2013 Conseil de la Publicit\u00e9"},"content":{"rendered":"<p>Dans ce dernier \u00e9pisode, <strong><a href=\"https:\/\/www.linkedin.com\/in\/marc-frederix-6946128\/\" target=\"_blank\" rel=\"noopener\">Marc Frederix<\/a><\/strong> r\u00e9sume la situation avec clart\u00e9. Le pr\u00e9sident du Conseil de la Publicit\u00e9 plaide en faveur d\u2019une publicit\u00e9 \u00e9thique, du maintien de la liste Ne m\u2019Appelez Plus, et de la possibilit\u00e9 \u00e9conomique pour les entreprises de prospecter &#8211; dans le respect du consommateur et de la liste.<\/p>\n<p><strong>\u00ab Ce que nous proposons en r\u00e9alit\u00e9, c\u2019est de mieux faire conna\u00eetre le syst\u00e8me actuel : fournir suffisamment d\u2019informations au consommateur. Le syst\u00e8me d\u2019opt-out a prouv\u00e9 son efficacit\u00e9. Et, en parall\u00e8le, que les pouvoirs publics puissent agir de mani\u00e8re r\u00e9pressive \u00e0 l\u2019\u00e9gard des entreprises qui ne respectent pas cette liste. \u00bb<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans ce dernier \u00e9pisode, Marc Frederix r\u00e9sume la situation avec clart\u00e9. Le pr\u00e9sident du Conseil de la Publicit\u00e9 plaide en faveur d\u2019une publicit\u00e9 \u00e9thique, du maintien de la liste Ne m\u2019Appelez Plus, et de la possibilit\u00e9 \u00e9conomique pour les entreprises de prospecter &#8211; dans le respect du consommateur et de la liste.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[44,74],"class_list":["post-1882","post","type-post","status-publish","format-standard","hentry","category-video","tag-extra-ondernemen","tag-homepage"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.donotcallme.be\/fr\/wp-json\/wp\/v2\/posts\/1882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.donotcallme.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.donotcallme.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.donotcallme.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.donotcallme.be\/fr\/wp-json\/wp\/v2\/comments?post=1882"}],"version-history":[{"count":0,"href":"https:\/\/www.donotcallme.be\/fr\/wp-json\/wp\/v2\/posts\/1882\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.donotcallme.be\/fr\/wp-json\/wp\/v2\/media?parent=1882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.donotcallme.be\/fr\/wp-json\/wp\/v2\/categories?post=1882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.donotcallme.be\/fr\/wp-json\/wp\/v2\/tags?post=1882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}