In this episode, Greet Dekocker from Becom.digital explains why, in her view, abolishing the Do Not Call Me list is a step in the wrong direction.
The new legislative proposal aims to replace the centralized opt-out system with an opt-in model – potentially leading to significant consequences, not only for the entire sector but also for the consumer.
« The current opt-out system provides clear and effective protection against unwanted commercial calls. On one hand, there is a central registry
of numbers that cannot be called and on the other hand, we also know which companies have a licence and comply with the law.
This is a very transparent way of working that allows for monitoring and sanctioning companies if necessary. »