In this final episode, Marc Frederix offers a clear summary. The chairman of the Advertising Council advocates for ethical advertising, the preservation of the Do Not Call Me list, and the economic ability for companies to prospect – with respect for both the consumer and the list.
« What we’re actually proposing is to ensure that the current system is sufficiently promoted: enough information must reach the consumer. The opt-out system has proven that it works. And in addition, the government should have the means to impose sanctions on companies that don’t respect the list. »